Your business is as good as the tools you use. If you think you don’t need to pay attention to the business tools you use to run your business, think again. Managing and growing an online business is no easy task, but the right tools can help you stand out from the crowd and foster meaningful relationships with your customers. Here are some tools every online business should use.
Word Press
WordPress is, perhaps, one of the most popular content management systems on the market. It powers more than 30 percent of the web, and it’s offered for free. It’s also worth noting that it is extremely easy to install. Wondering why you should be using WordPress for your website? The tool comes packed full of features that make content management a breeze. In case the specific features you need are not available, you can install plugins. The best part is that you can use pretty much any template to customize your website, and the platform is SEO-friendly, which means search engines can crawl your site easily.
Thrive Themes
Your website needs a template. A theme or template refers to the front-end visually appealing bits that people see when they visit your site. They can have a powerful impact on the customer user experience. And, that’s why it’s especially important that you use the right themes. Fortunately, Thrive Themes provides great themes with a bunch of helpful features.
Mail Chimp
You will need to have a solid email service provider to host your emails. Since you are probably just starting, it’s safe to assume that you may not want to spend a whole lot of money. A free autoresponder will get the job done for you. And that’s why you need to sign up for MailChimp. It has a great free plan that you can use until your list grows, after which you can switch to the premium plan.
OptinMonster
This tool is a must-have for small online businesses, given that it provides you an end-to-end marketing toolkit that can help grow your subscriber list. When integrated with an autoresponder or MailChimp, it becomes a powerful marketing system that will help you grow extremely quickly.